Post by account_disabled on Jan 8, 2024 22:49:12 GMT -5
Athe structured data in the product feed the more Google knows about the product. This makes it easier for Google to find similarities between peoples searches on Google and your product. and how to provide Google with all relevant data about your products here. Set up Google dynamic remarketing Dynamic remarketing is a very powerful tool to give Google better insight into what your visitors are interested in. Dynamic remarketing is some tags you insert on the website so that Google knows exactly which products a customer has looked at and what the total value of the shopping basket is.
Google subsequently uses this to show display ads with the products the user has seen and placed in the shopping cart. In addition automated target groups are created based on behavior e.g. abandoned basket viewed product and much more. Bid strategy When it comes to the bidding strategy smart shopping is a little different from regular shopping campaigns. It can only Phone Number List smart bidding. Id often recommend giving it the Maximize Conversion Value bid strategy at first until its gotten enough conversions to know who your customers are. This typically requires over conversions. After this you can try to change the bid strategy to the target ROAS Return on Investment. Here you can e.g. set it to the desired sale in relation to spend.
If you sets a target ROAS of then Google will try to convert your spend so that you get the invested money back times. I would recommend changing the ROAS target once in approx. every days as this can boost the campaign sometimes. Using a target ROAS is a very important tool in smart shopping. This means that Google tries to use your money as best as possible. Budget If you do not use ROAS measures e.g. if it performs best or you have just started a smart shopping campaign you.
Google subsequently uses this to show display ads with the products the user has seen and placed in the shopping cart. In addition automated target groups are created based on behavior e.g. abandoned basket viewed product and much more. Bid strategy When it comes to the bidding strategy smart shopping is a little different from regular shopping campaigns. It can only Phone Number List smart bidding. Id often recommend giving it the Maximize Conversion Value bid strategy at first until its gotten enough conversions to know who your customers are. This typically requires over conversions. After this you can try to change the bid strategy to the target ROAS Return on Investment. Here you can e.g. set it to the desired sale in relation to spend.
If you sets a target ROAS of then Google will try to convert your spend so that you get the invested money back times. I would recommend changing the ROAS target once in approx. every days as this can boost the campaign sometimes. Using a target ROAS is a very important tool in smart shopping. This means that Google tries to use your money as best as possible. Budget If you do not use ROAS measures e.g. if it performs best or you have just started a smart shopping campaign you.